Ask the Diva ~ What's With the "K"?

~ Ask the Sensual Diva: What's With the "K"? ~

Dear Sensual Diva,

I've been shopping your store online and absolutely LOVE your products. I have one question, though. What's up with the "k" at the end of Magic?

~~Confused Speller

Confused Speller,

What a great question, and one that really made me think about our company name!

First, let's look at the word "sensual." According to Dictionary.com, this word has several meanings:

sen·su·al [sen-shoo-uhl]

–adjective

1. pertaining to, inclined to, or preoccupied with the gratification of the senses or appetites; carnal; fleshly.

2. lacking in moral restraints; lewd or unchaste.

3. arousing or exciting the senses or appetites.

4. worldly; materialistic; irreligious.

5. of or pertaining to the senses or physical sensation; sensory.

6. pertaining to the philosophical doctrine of sensationalism.

When we chose this word as part of our business name, we chose it because of it's meaning (our loose paraphrase) "to derive pleasure from all five senses - taste, touch, scent, sight, and smell."

Now, let's look at the next core word in our name, "magic."

mag·ic [maj-ik]

–noun

1. the art of producing illusions as entertainment by the use of sleight of hand, deceptive devices, etc.; legerdemain; conjuring: to pull a rabbit out of a hat by magic.

2. the art of producing a desired effect or result through the use of incantation or various other techniques that presumably assure human control of supernatural agencies or the forces of nature.

3. the use of this art: Magic, it was believed, could drive illness from the body.

4. the effects produced: the magic of recovery.

5. power or influence exerted through this art: a wizard of great magic.

6. any extraordinary or mystical influence, charm, power, etc.: the magic in a great name; the magic of music; the magic of spring.

7. (initial capital letter) the U.S. code name for information from decrypting machine-enciphered Japanese wireless messages before and during World War II.

–adjective

8. employed in magic: magic spells; magic dances; magic rites.

9. mysteriously enchanting; magical: magic beauty.

10. of, pertaining to, or due to magic.

11. producing the effects of magic; magical: a magic touch.

We have always felt that the unique connection which can be achieved between two consenting adults in an intimate setting is something truly magical. We can think of no single thing that can have such a profound effect on a relationship except the birth of a child.

And, now, our quirky use of the word "magick."

mag·ic [maj-ik]

1. Archaic. magic.

2. a power of effort associated with Wicca.

We ultimately chose to add the "k" to our name in the Wiccan tradition of adding a "k" to the word "magic" to differentiate real, spiritual occurances from sleight of hand stage magic. We made this decision because the results that can be achieved through the use of sensual products to enrich an intimate relationship are by no means a trick or a mere form of entertainment (although our products are extremely fun!). The results that a couple can find through the use of romance enhancing products can add spark to a long term relationship, bring intimacy back to a couple who had put physical closeness aside in the hectic routine of work and children, and can ensure an ongoing sense of intimacy and fun in any relationship - results we belive are true Magick!

Kisses,
The Diva